Dubai – Nisaa FM:

Female leaders in Dubai have gathered in the digital field to promote the empowerment of women in society, seeking to find new methods to attract participants from different areas of the city.

The discussion at the event, hosted by Jumeirah Beach Restaurant and organized by Jumeirah Group, focused on the important role of social and digital media in order to give women in Dubai the opportunities they deserve.

Women involved in the group discussions were leaders in various digital fields ranging from online retailing to social media promotion.

"The common theme among all participants during this event is that the digital field has been an important tool to help achieving their success," said Amira Farouq, a scholar who owns and manages the AFF management organization. The young people represent the new consuming category in society. This motivates us all to develop our products and services.

"We are undoubtedly seeking to take advantage of this, in order to activate the participation of women from different fields of business and society and to cooperate with them in the widest possible way."  She added.

"I am very proud of my participation in this event and I am confident that it will be a platform for a brighter future for all."

The event was held on the occasion of International Women's Day. Additionally, the Jumeirah Restaurant Group, managed by Emma Banks, has launched an ongoing program to develop the role of women in the digital field.

The participants of the event included from women from various fields of business such as fashion, food, arts and philanthropy to explore ways of collaborating in the upcoming years.

"The food and beverage industry is traditionally preserved by men, but this is changing thanks to the strong presence of women who plan for the future and continue to make use of the options available to them," said Emma Banks, General Manager, Jumeirah Restaurant Group.

The leading women participating in the event, hosted by Pierre Cheek in Jumeirah, included Deborah Henning, a fashion designer and owner of her own brand, Holly Benny and Megan Al Marzouki, founders of Real Mom's of Dubai, and creator of the blog “Lean Living Girl”, a blog about healthy lifestyle and fitness.