Radio Nisaa and Bank of Palestine hold communication workshop for women entrepreneurs

RAMALLAH Nisaa FM: On Saturday, Bank of Palestine and Radio Nisaa organized a media workshop for women entrepreneurs from the West Bank and Gaza. The participants in the program received advice on how to deal with the media, particularly radio, and improve their communication and advertising skills.

The women, who all own small or medium enterprises, were coached by Rafique Gangat to improve their media skills with the objective of providing good and clear communication and advertising of their product or service.

Thanks to a live TV call the women in Gaza and Ramallah were able to participate in the workshop all together, as well as discuss and evaluate each other's performance despite the distance.

While the workshop was a success, the trainers as well as participants emphasize the importance of continuous practice in order to be able to successfully transfer the image of the products to the mind of the listener, using only oral language and no visual devices. The participants will all be taking part in a business program on air at Nisaa FM in the near future.